Extract Brand Colors from a Logo Image

Extract Brand Colors from a Logo Image

Upload a company logo and extract its brand color palette. The tool identifies every distinct color in the image, groups similar tones, and returns a sorted palette with hex codes, RGB values, and coverage percentages. Ideal for reverse engineering a color system from an existing brand asset. The Google logo on this page is pre-loaded so you can see the four brand colors (blue, red, yellow, green) extracted instantly.

How to Use

1. Upload a logo image (PNG gives the best results; avoid JPEG if possible)
2. Set the color count to match the number of expected brand colors (usually 2-5)
3. Click any swatch to copy its hex code
4. Export as CSS variables for your design system or as JSON for token pipelines

Why Logo Extraction Matters

Brand guidelines often define colors by name but don’t always provide the exact hex values. A logo file is the source of truth. Running it through this tool extracts the exact colors used in the asset, eliminating guesswork when building a design system or updating a website. The Google logo loaded in this example uses four primary brand colors: a blue G, red o, yellow o, green l, and a red e. With 5 color slots the tool returns those four plus an anti-aliased edge tone.

The population percentage shows which color dominates. In most logos, a single primary color covers 50-70% of the area. Secondary and accent colors cover 10-30%. Colors under 5% are typically anti-aliasing artifacts, shadows, or compression noise and can be ignored.

Building a Design System from Logo Colors

Once you have the brand palette, the natural next steps are converting individual colors between formats and generating complementary palettes. Use the Color Converter to get HSL or CMYK values from your extracted hex codes. Build visual hierarchy with the CSS Gradient Generator using brand colors. Verify accessibility contrast between brand color combinations with the WCAG Contrast Checker before using them in interfaces.